Much has been written about Why marketing and bd professionals should learn to code. As everyone knows by now, Growth Hacker is the new VP Marketing. If you aren’t learning to code, you are going to get left behind.
Not so fast.
On the other side of the argument there are those imploring you to “Please don’t learn to code”.
While the debate rages on without an end in sight, there is a much subtler point that is being overlooked in all of this.
Cue dramatic pause for effect.
Once basic coding skills become common place amongst traditionally non-technical disciplines, what are people who’s primary role is coding going to do?
Of course, there will always be a need for talented programmers, but those who got by on simply being a ‘coder’ and not having any other talent or skill are going to be left in the dust.
In fact, all hope is not lost for these coders. Look at the list of founder’s of large internet companies who like Instagrams CEO, who had no formal programming training, and the list is fairly short.
Contrast this with the ever-expanding list of coding luminaries like Mark Zuckerberg, Sergey Brin & Larry Page and Bill Gates, just to name a few. All of these formally trained engineers were forced to learn the nuances of product, sales, business development and marketing out of necessity and ended up being good enough at each of them.
So the next time that one of your non-coding friends in sales asks you wether or not they should learn to code, instead of encouraging them one way or the other, simply give tell them that you will help them learn to code, as long as they help you learn to sell.
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