Jobs-to-be-Done: Hiring Mobile Screenshots

Applying the JTBD framework to the jobs we hire mobile screenshots for.

Taking a screenshot on the iPhone is such a simple action, it’s no wonder so many people are taking more and more screenshots than ever before.

The fact remains, no-one ever takes screenshots without a some kind of intent behind it (see #3). The goal certainly isn’t to fill up our camera rolls.

Re-framing this intent using the ‘Jobs-to-be-Done’ framework we’re able to come up with a list of jobs that people frequently ‘hire’ screenshots for. What follows is a list of these jobs with example screenshots.


#1) Hiring mobile screenshots for — saving inspiration. Keeping track of inspirations for later use when the time is right to take action. The problem is, I rarely am able to find them again once saved, leaving my camera roll cluttered with screenshots as reminders that were never found again.

Image for post
Clever Ad Copy, Shoes to buy later and Product UI Features I like from other apps.

Frequency: OFTEN

Consideration set:

  • Taking a picture.
  • Creating a Bookmark.
  • Emailing yourself a link.
  • Not doing anything.

#2) Hiring mobile screenshots for — keeping track of quotes/snippets. Screenshots of quotes are particularly useful for sharing short snippets of information or inspiration that don’t require full-context.

Image for post
Inspirational Quotes, Tweets and Sections of Articles

Frequency: OFTEN

Consideration set:

  • Re-laying second-hand information in person or on the phone.
  • Sharing an article with someone via email and describing the takeaway.
  • Not doing anything

#3) Hiring mobile screenshots for— showing off humble brags. Many digital moments like high-scores within video games are best expressed through screenshots.

Image for post
Fantasy Sports Lineup, High-Score andApp’s on my home-screen (notice inbox zero)

Frequency: Sometimes

Consideration set:

  • Telling someone in person or on the phone about a moment or achievement.
  • Describing the moment or achievement over text or email.
  • Not doing anything

#4) Hiring mobile screenshots for— saving information for offline use.

Image for post
Google Maps for Directions, Map of Hotel Prices and a Flight Confirmation

Frequency: Sometimes

Consideration set:

  • Keeping the app open (frozen on the screen you want to access later).
  • Printing out a copy of your screen from your desktop.
  • Writing down on paper information from your screen.

#5) Hiring mobile screenshots for — saving and sharing private conversations and photos.

Image for post

Frequency: ALL THE TIME

Consideration set:

  • Texting a description about the conversation/photo.
  • Gossiping on the phone.
  • Not doing anything.

#6) Hiring mobile screenshots for — sharing in-stream or ephemeral information or evidence.

Image for post
A $0 Uber Fare, Flight Price Info and Product Bug

Frequency: Sometimes

Consideration set:

  • Emailing yourself a link.
  • Not doing anything.

So…what jobs do you hire mobile screenshots for?

Adam Breckler

Adam Breckler

Currently Founder/CEO Prism Labs. Previously, Co-Founder & Head of Product at Visual.ly. Sometimes investor and advisor to early-stage startups.