I have some ideas of what could be made out of them, but seeing as I have no time to develop any of them properly, I am opening them up to anyone who has a good idea to develop one of them. Have an idea and the skills for developing one of them? Get in touch.
War and Peace term usage in historical texts visualized using Google’s NGram Viewer
People seem to routinely overestimate the impact of new technologies in the short-run and under estimate the long-run impact. As a rule of thumb, a new technologies impact will be overestimated for 3-7 years looking forward, and underestimated 7-10 years out
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In A/B testing, as is the case in the rest of economic life, there is no such thing as a free lunch.
In my experience, most split and multivariate tests are set up to maximize for a certain goal, e.g: registered users or email subs, but often fail to account for the un-intended consequences of such “optimizations”. The problem with changing your ui to try and maximize for one of these goals is that you are failing to measure the dis-utility that often gets created by cluttering or fragmenting the continuity of your interface or landing page.
For example, say I am trying to increase visits and awareness of a new feature of my product by adding a link to it on my homepage. Typically an experiment would be constructed by adding a new ui element and testing it’s copy/color etc that call attention to the new call-to-action that I am trying to optimize for. The problem with this kind of test is that by only measuring click-throughs to my new product page, I miss measuring the missed attention that was not given to another part of my interface.
Since the attention of the website visitor at any given moment is a finite resource, it is impossible to add something without detracting something at the same time. I have yet to see an a/b testing framework that accounts for this by default.
The end result is a bunch of “maximized” local optimums that don’t look or behave cohesively and often appear ugly, as I would imagine is likely the case with plenty of fish.
My answer on Quora to: I’ve noticed that when designs are refined through A/B testing, the res… http://qr.ae/MXiZ