Is Google re-inventing the model of the Corporation?

The Old Paradigm: Rely on quasi-monopoly and second-rate legacy products to squeeze users starved of choice for every last penny (*cough* Microsoft, *cough* *cough*).


The New Paradigm: Put end-users first and profits will follow. (Google).


Much can be said about the corporate cultures (particularly Google’s) which have in part enabled this brand of user-centric thinking, but that is a topic for another discussion.

Time and time again Google has put the best interests of their users AHEAD of their own share-holders and short-term bottom line.  This isn’t to say that they are profit agnostic in the slightest, they happen to make very healthy profits, rather they believe that doing right by their customers will earn them more loyalty (read: money) in the long run.

To phrase it another way: Google is not successful in-spite of putting users interests first, to the contrary, they are successful BECAUSE they put users’ interests first.
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